The animation was built around the script we provided within their specifications/requests for particular wording.
We transformed the entire back deck/patio area of Bearno's in the Highlands to look like a dig site, and a character actor archaeologist led people on tours through the site.
Leading up to the tours, the "archaeologist" handed out brochures at public events inviting people to tour his dig site and posted to his blog online and social media like Facebook.
People thought it was real, and we received messages from people asking to work for free because they "are interested in archaeology." We had to break the fourth wall with one lady, because she just wouldn't give up on trying to sell a textbook she had written to our actor.
We received press support from Courier Journal and Great Day Live!
We provided writing, casting and video production services to create a humorous video to convey his concept.